P.S.: For the curious, I shared on our journey in a podcast
Owner and CEO
I first discovered Asutra as a customer. I’m big into yoga and
exercise and came across the all-natural yoga mat cleaner and pain
cream online. The passionate reviews persuaded me to try them.
When I began using these products, I totally got why people were
writing paragraphs about how much they loved them. Now, I’m one
of them. I’ve had the honor of connecting with so many customers
who have shared their stories about how Asutra has helped them
with pain relief, better sleep, or creating softer and healthier skin.
As luck would have it, I learned that the founders of Asutra were looking to sell the company. I jumped at the chance to buy the business I loved and take it to the next level. I relocated Asutra to my hometown of Chicago, Illinois to contribute to the city’s economy and create good jobs with benefits for our diverse team.
Part Owner and Chief Brand Officer
I started using Asutra and became a fan immediately. I need anything I can to recover quickly. In tennis, you’re playing back to back matches – sometimes six matches in one week. You don’t get to sit on the bench or have someone sub in. It’s you every day. I found that Asutra’s natural pain relief cream really helped me recover quickly from aches and pains as a result of pushing my body. From there, I fell in love with all of the products and the natural ingredients.
As I learned more about the company, I became more intrigued. So it was a natural step to join the team as a part owner and Chief Brand Officer to help tell the Asutra story.
We’re as passionate about creating products that help people take care of themselves on purpose as we are about creating a great place to work.
We have four core values that every Team Asutra member strives to achieve everyday:
We succeed together, we fail together, we support one another, we uplift each other.
We strive to always do what we know is right.
We hold each other accountable.
We help everyone be their best.
We always come from a good place.
We think big and outside the box.
We are consistent, passionate, respectful, and kind to all.
Part of helping our customers take care of themselves is caring for them.
If our customers feel great, we're doing the right thing.
We’re proud to be based in Chicago, creating good jobs with benefits, and supporting our local community.